The Cadanza engine

A complete outbound motion, without the operational drag.

From finding the account to logging the meeting, every action is connected, contextual, and accountable.

01 / Source

Lead sourcing & enrichment

Combine firmographic, technographic, hiring, and intent signals to build a live market of accounts that actually match your ICP.

Signals stay fresh. Continuous updates instead of static lists

Humans stay in control. Clear approvals, routing, and escalation rules

Ideal customer profile

AI infrastructure · Series A–C · United States

Live

Northlane AI

94% ICP match · 187 employees

High intent

Raised $28M Series B

Hiring 12 engineers

Uses Salesforce

Contacts found

Verified emails

92%

02 / Sequence

Autonomous outbound

Generate multi-step, multi-channel sequences shaped by each prospect’s context, then optimize timing automatically.

Signals stay fresh. Continuous updates instead of static lists

Humans stay in control. Clear approvals, routing, and escalation rules

Sequence editor

VP Engineering · AI infrastructure

86% predicted fit

Day 1

Signal-led introduction

Uses recent hiring and funding signals

Day 3

Relevant customer story

Matches industry and team size

Day 7

Close the loop

Short, low-friction question

03 / Respond

Reply handling & booking

Classify positive, neutral, objection, referral, and out-of-office replies. Continue the conversation or bring in a human at the right moment.

Signals stay fresh. Continuous updates instead of static lists

Humans stay in control. Clear approvals, routing, and escalation rules

Conversation

Elena Park · Method Labs

Positive reply

Elena · 9:42 AM

This is timely — we’re rebuilding the motion for our enterprise segment. Could you show me how the CRM sync works?

Cadanza drafted

Absolutely. I can walk you through the Salesforce flow and how activity is deduplicated. Would Tuesday at 10:30 AM work?

Calendar options added automatically

04 / Learn

Pipeline analytics

See the story behind every number, from first touch to booked meeting, with honest forecasts built on complete activity data.

Signals stay fresh. Continuous updates instead of static lists

Humans stay in control. Clear approvals, routing, and escalation rules

Pipeline intelligence

Last 30 days

Meetings

+21%

Reply rate

18.6%

+4.2%

Pipeline

$482k

+36%

May 1May 8May 15May 22

The connective tissue

A cleaner system behind every seller.

05 / Sync

CRM hygiene

Keep contacts, accounts, stages, notes, and next steps updated without asking reps to become data-entry specialists.

06 / Improve

Message experiments

A/B test openings, value propositions, calls to action, and follow-ups with clear, statistically useful results.

Press play

Your next pipeline starts with one sentence.

Tell Cadanza who you want to reach. It handles the distance between a cold account and a warm conversation.

Start free Talk to sales